Advertising
Old Shanghai Beers
By The Little Museum of Foreign Brand Advertising in the R.O.C (MOFBA) // For almost 30 years, a single brand dominated the local Shanghai beer market: U.B. (友啤), created by the Shanghai Union-Brauerei AG. As its name suggests, U.B. had German roots: it was incorporated in 1912 by a German company, Schwarzkopf ...
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Selling the Ruan Lingyu Drama: Tragedy, Irony, and Exploitation in a 1934 Ad
March 8 - On the anniversary of the death of Old Shanghai’s movie goddess, Ruan Lingyu, MOFBA* delves into the story of an ad that is inextricably linked with the actress, her final movie, and her tragic death. On Saturday March 19, 4pm, we’ll screen that final movie, “New Women" - details and booking information below ...
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