Selling the Ruan Lingyu Drama: Tragedy, Irony, and Exploitation in a 1934 Ad

By Guest | March 7th, 2022 | Advertising, Chinese Movies, New Women, Old Shanghai, People, Ruan Lingyu | 0 Comment

March 8 - On the anniversary of the death of Old Shanghai’s movie goddess, Ruan Lingyu, MOFBA* delves into the story of an ad that is inextricably linked with the actress, her final movie, and her tragic death. By The Little Museum of Foreign Brand Advertising in the R.O.C (MOFBA) // The 1930s marked the first ...